Knowing the Bestseller List
A buddy of mine who used many years in publishing once told me that publishing is about perception, and this really is extremely accurate. What she meant by this really is that print runs as well as any and all advance buzz a book is obtaining may also help it land on a list. Usually a book that is just “born” into the publishing globe with no buzz, advanced reviews, etc. won’t capture the attention of a big list. An associate of mine in publishing once told me that Travel Guide she was operating with only sold 4,500 copies before it landed on a significant list. The smallness of the number is staggering whenever you think about it. Keep in mind that the book hit a list during a slow time period, too, to ensure that also worked in its favor.
Also, lists aren’t always according to sales. The new york times best seller, for instance, is recognized for a non-sale list, meaning that they circulate to 39 reporting shops to discover whether a book is doing nicely. If it is being talked about by the shops, it will often make the new york times bestseller list.
When you do the research, you understand that there is no way anyone can “rig” a list and promise you bestseller status. Nicely, there’s one way: by purchasing up lots of copies of a book within a short period of time. There happen to be businesses promising bestseller status that do this, but once the warehouses are uncovered the companies frequently fold.
Also, these books at some point will flood the system but again, generally as used copies on Amazon, which would compete for sales attention with the lately printed counterparts. Any way you slice it, purchasing up your personal books using the hope of getting on a list ought to be the last thing on your advertising agenda.
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